Recent Changes

Procurement-
Supply Chain Management:
chain strategy- optometrists, receptionists, office manager, etc.
Supply chain partners-
Supply chain operations-

Procurement-
Supply Chain Management:
chain strategy-
Supply chain partners-
chain operations-
Supply chain logistics-
Business Process Reengineering:
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Customer Relationship Management:
CRM can help our business in many ways: Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team; Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices); Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service; Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.
Enterprise Resource Planning:
Hills & Dales uses a computer software called Opto. This software allows all employees to view any patient they need to view. The patients information will come up when their name is entered in, along with outstanding bills and insurance information. This keeps everyone informed on changes that may be made, and it allows all employees to be able to make decisions and add notes on their own.

Focused Strategy
Value Chain Analysis:
Firm infrastructure-
Human resource management-
Technology development-
Procurement-
Supply Chain Management:
Supply chain strategy-
Supply chain partners-
Supply chain operations-
Supply chain logistics-
Business Process Reengineering:
With technology continuing to improve every year, Hills & Dales Vision also must improve their quality and performance each year. In order to be cost efficient, Hills & Dales Vision has adapted to the industry to provide its customers with fast and reliable services. When a product is ordered at Hills & Dales, the order goes directly to the factory at the time of the order. By using the technology, Hills & Dales is able to provide the customer with faster service which keeps the customer loyal with the company because of this reengineering process. Before technological advances, Hills & Dales had to revert to having many steps in the ordering process rather than one step with today's technology. Hills & Dales Vision is taking advantage of technology and is simplifying their process with products that benefits not only the customers, but the company as well.
Customer Relationship Management:
CRM can help our business in many ways: Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team; Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices); Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service; Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.

Competitive Advantage:
Dr. Shaheen carries frames from high end lines that not many other stores carry in Canton, Ohio. His loyal customers recommend his office and advertise for him. He has some patients that have been going to him for their eyes for 30+ years. Hills & Dales Vision is a family business that welcomesnew patients everyday.
Business Process Reengineering:
With Technology continuing to improve every year, Hills & Dales Vision also must improve their quality and performance each year. In order to be cost efficient Hills & Dales Vision has adapted to the industry to provide its customers with fast and reliable services. When a product is ordered at Hills & Dales, the order goes directly to the factory at the time of the order. By using the technology Hills & Dales Vision is able to provide the customer with faster service which keeps the customer loyal with the company because of this Reengineering process. Before technologic advances, Hills & Dales had to revert to having many steps in the ordering process rather than one click of a button with today’s technology. Hills & Dales Vision is taking advantage of technology and is simplifying their process with products that’s benefits not only the customers, but Hills & Dales Vision as well.
Porter's 5 Forces:
Buyer power- High/Medium (depending on insurance)
Supplier power- High
Threat of substitute products/services- High
Threat of new entrants- High
Rivalry among existing competitors- High
Generic Strategy:
Focused Strategy
Value Chain Analysis:
Firm infrastructure-
Human resource management-
Technology development-
Procurement-
Supply Chain Management:
Business Process Reengineering:
With technology continuing to improve every year, Hills & Dales Vision also must improve their quality and performance each year. In order to be cost efficient, Hills & Dales Vision has adapted to the industry to provide its customers with fast and reliable services. When a product is ordered at Hills & Dales, the order goes directly to the factory at the time of the order. By using the technology, Hills & Dales is able to provide the customer with faster service which keeps the customer loyal with the company because of this reengineering process. Before technological advances, Hills & Dales had to revert to having many steps in the ordering process rather than one step with today's technology. Hills & Dales Vision is taking advantage of technology and is simplifying their process with products that benefits not only the customers, but the company as well.

Company Name:
Hills & Dales Vision, Inc.
www.eyedocshaheen.com
Owner: Dr. KJ Shaheen
Office Administrator: Rhonia Shaheen
History:
Privately owned optometry practice started 40 years ago by Dr. KJ Shaheen. It began in downtown Canton and then moved to a new location on Hills & Dales road in Canton, OH. His wife helped him get the business going, and they hired recptionists as the years progessed. Two years ago, Dr. Michael Shaheen joined the practice. It is becoming more and more successful as time goes on. The only advertising done for this company is word of mouth from the company's valuable and loyal customers.
Competitive Advantage:
Dr. Shaheen carries frames from high end lines that not many other stores carry in Canton, Ohio. His loyal customers recommend his office and advertise for him. He has some patients that have been going to him for their eyes for 30+ years. Hills & Dales Vision is a family business that welcomesnew patients everyday.
Business Process Reengineering:
With Technology continuing to improve every year, Hills & Dales Vision also must improve their quality and performance each year. In order to be cost efficient Hills & Dales Vision has adapted to the industry to provide its customers with fast and reliable services. When a product is ordered at Hills & Dales, the order goes directly to the factory at the time of the order. By using the technology Hills & Dales Vision is able to provide the customer with faster service which keeps the customer loyal with the company because of this Reengineering process. Before technologic advances, Hills & Dales had to revert to having many steps in the ordering process rather than one click of a button with today’s technology. Hills & Dales Vision is taking advantage of technology and is simplifying their process with products that’s benefits not only the customers, but Hills & Dales Vision as well.
Porter's 5 Forces:

Company Name:
Hills & Dales Vision, Inc.
www.eyedocshaheen.com
Owner: Dr. KJ Shaheen
Office Administrator: Rhonia Shaheen
History:
Privately owned optometry practice started 40 years ago by Dr. KJ Shaheen. It began in downtown Canton and then moved to a new location on Hills & Dales road in Canton, OH. His wife helped him get the business going, and they hired recptionists as the years progessed. Two years ago, Dr. Michael Shaheen joined the practice. It is becoming more and more successful as time goes on. The only advertising done for this company is word of mouth from the company's valuable and loyal customers.
Competitive Advantage:
Dr. Shaheen carries frames from high end lines that not many other stores carry in Canton, Ohio. His loyal customers recommend his office and advertise for him. He has some patients that have been going to him for their eyes for 30+ years. Hills & Dales Vision is a family business that welcomesnew patients everyday.
Porter's 5 Forces: